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Promoting and
selling your craft or handmade work is an art in and of itself.
Although we'd like to believe that attractive work sells itself,
that isn't always the case. In this interactive workshop we will
review the theory and concepts behind marketing and branding,
examine what makes printed marketing materials effective, and engage
in guided exercises to simulate a sales environment. If you are
already trying to sell your handmade items, or are curious about
getting started, join a former management consultant turned
artrepreneur and learn some tools for turning your product into
cash. |
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TBD. |
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"Personal, concrete,
practical and useful
information" |
Designers of jewelry, clothing, greeting cards &
handbags; soap makers; potters; photographers; fiber artists;
fine and mixed media artists; boutique
owners |
"Excellent presentation and great
exercises!" |
|
"Participatory format allowed me to
bounce ideas off many people while still being guided by the
experienced instructor" |
"The workshop surpassed my
expectations - the exercises were really clever and
useful." |
"I feel encouraged about my
work and now have good ideas about marketing
it" |
